12 - Work in progress

Tuesday, October 23, 2012

Well it has been a busy couple of weeks.

I've completed a new talent package for a sweet cake company ("cakes" made of sweets rather than an overly sweet cake) and I am feeling a lot of love for it. For a while I've wanted to do a project like this one, something a little bit girly but still with an edge to it. I like the strength of the type but the randomness of the polka dots. I like the colour pops on the page. Theres not actually much I don't like about it to be honest and I rarely say that about my own work (a designer is always their biggest critic).

Yours Sweetly - New talent package including letterhead, invoice, business card and visual identity
Yours Sweetly new talent package
I'd like to work more on projects like this. Working with emerging talent to recognise their product or service and put a face and an ethos on it. I find that a business tends to function a lot better when they themselves know who they are and what they do. Having a positioning and an image helps them to carve a path in to their chosen field and feel confident about the whole thing. I get a lot from helping people in that way because in a 1-5 person company, business is always personal. I like designing for people when it matters to them which is why I guess I'm drawn like a moth to wedding stationery and birth announcements in particular.

I've also been putting the finishing touches to Christmas card designs and printing them up, a sneaky peek of which you can see below.

Photographing products
Photography studio in progress...
As you can see my photography studio is not much (a self painted chalk board on a work bench in front of a large window and a set of steps for me to get above the shot), but it will do for now...

Christmas cards are available over at the shop (here) and I'll be adding more throughout the week (and a post showing them off soon). Theres currently 10% off for existing and previous clients and because I'm so excited about the new range I'll pass that code on to you too (HELLOAGAIN10) -it runs out at the end of November so head on over soon. 

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